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Can I File a Trademark Myself?

Can I File a Trademark Myself?

Can I File a Trademark Myself

Do you need a lawyer to file a trademark phrases or names? No, BUT know that failing to work with an experienced trademark attorney in certain instances can lead to refused trademark applications, lost time, and increased costs. Therefore, you should seriously consider hiring an experienced trademark attorney for your trademark matters. Below are the top three reasons to hire an experienced trademark attorney.


Trademark Law Is Complicated and Nuanced


If you’re not an attorney, you probably have no business acting like one in certain instances. A trademark application is a highly complex legal proceeding even though many online companies and articles make it sound easy. The United States is the most difficult country in the world to register a trademark. Trademark attorneys give you a much higher probability of success in obtaining and securing trademark rights than if the attorney is not used. 

Do you really understand who you should name as the owner or applicant of your trademark application or whether your brand meets the registrability requirements and what it will mean for you down the road? A trademark attorney will.


Not Having an Experienced Trademark Attorney Will Almost Certainly Cost You More


What’s at stake? Your business, income, and ultimately your livelihood! You may have heard the saying that “an ounce of prevention is worth a pound of cure.” Well, hiring an experienced trademark attorney in many instances will help you avoid potential legal headaches down the road, which can be frustrating and expensive to deal with. 

For example, our law firm receives calls from applicants who previously filed a trademark application on their own or through a low-cost trademark filing service, but the application has been rejected by the United States Patent and Trademark Office (USPTO). In many cases we are able to assist the applicant getting the application approved by the USPTO. However, these applicants often spend more money fixing the problems with their trademark application than they would have if they had just worked with an experienced trademark attorney like us from the beginning.


The USPTO Has Legal Representation


After you file a trademark application it is assigned to an examining attorney at the USPTO who will then review your application. The examining attorney is a trademark law expert, so non attorneys are generally at a disadvantage when squaring off against the examining attorney. As explained above, trademark law is complicated and the examining attorney representing your adversary (i.e., the USPTO) will take advantage of this inequity. 


Our Law Firm Provides a Free Trademark Consultation So There’s No Excuse for Not Contacting Us


Since our attorneys will meet with you for free, there is really no harm in talking with one. Not only will a free consultation give you an idea of whether your brand is trademarkable and its likely outcome, it will help you decide whether you actually need to hire an attorney. We can be reached at 1 800-651-7301, via email at info@trademarkattorneyslosangeles.com, or through our Quick Contact form at the bottom of this page. One of our attorneys will get back to you within 24 hours of your submission to schedule a phone consultation, virtual meeting, or an in-person meeting with you.

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