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How does the strength of a trademark affect its worth?

How does the strength of a trademark affect its worth?

The strength of a trademark, also known as its distinctiveness, can greatly affect its worth. A strong trademark is one that is unique and easily recognizable, and it has a higher potential to generate income and be protected. On the other hand, a weak trademark is one that is similar to other existing trademarks or is descriptive, making it harder to protect and less valuable.

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