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What is my trademark worth?

What is my trademark worth?

Your brand is the symbol of your entire business. Your brand is therefore worth what your business is worth.

It’s baffling when we see business owners who are having a hard time investing $999 or more to securely protect their brand from being stolen by their competitors or hijacked by squatters. These same people have no problem spending thousands of dollars on frivolous items like new phones, computers, etc. The message these people are sending to the world is that the new phone or other frivolous item is more valuable than their brand.

Without your brand, you would not have a business. If you don’t value your brand, you don’t value your business period. If you don’t think your brand is worth trademarking for $999, it’s not worth trademarking period, and your business is probably not worth building either.

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