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Selling on Amazon? Enroll in Amazon Brand Registry to Protect your Business and Income

Selling on Amazon is a great way to build a business and earn income, but with those benefits come competition and the need to protect not only your business but also your income.

Most Amazon sellers express the same concerns about their business, which include things like:

  • risk of Chinese suppliers selling their products and or similar products at lower costs;
  • hijackers or copycats on their listings; and
  • being squeezed out as the “middleman” between suppliers (most of which are in China) and consumers.

The best way sellers can protect themselves against these concerns is to register their brand or trademark with Amazon’s Brand Registry. Here is how to enroll in Amazon’s Brand Registry in 2 Simple Steps.


STEP 1 – File Your Trademark with the United States Patent and Trademark Office (USPTO)

To enroll your brand in Amazon Brand Registry, you must first obtain an active registered trademark for your brand from the USPTO OR have a trademark pending registration. If you do not have an active registered trademark for your brand, you will need to file a trademark application with the USPTO, which is what we can help you with. The trademark for your brand can be in the form of a text-based trademark (word mark) or an image-based trademark with words, letters, or numbers (design mark). Examples of trademarks Amazon Brand Registry currently accepts are shown below:


Word Mark



Design Mark


Selling on Amazon nike

If you do not have an active registered trademark and would like to start a new trademark, get in touch with us. We can be reached at 1 800-651-7301, via email at info@trademarkattorneyslosangeles.com, or through our contact form at the bottom of this page.


STEP 2 – Sign into Your Amazon Account and Enroll Your Brand(s)

To enroll your brand in Amazon’s Brand Registry, you will need to sign into your Amazon Account and submit the following information:

  • Your brand name that you want to enroll in Brand Registry
  • Images that show the trademark for your brand on your products and/or packaging
  • Registration Number provided by the USPTO if your brand has an active registered trademark or Application Number if you just filed your trademark application and do not have an active registered trademark yet. If your trademark was filed by us, we will provide you with the Application Number immediately after filing
  • A list of product categories in which your brand should be listed.

After you submit this information, Amazon will verify that you are the rights owner of the trademark and get in touch with a contact that meets their requirements. If we filed your trademark application, that contact will be us – Amazon will send us an email containing a trademark ownership verification code, which we will send back to Amazon to complete the enrollment process. Once Amazon has verified the provided information, you will gain access to Amazon Brand Registry along with all its benefits and features that help you protect your brand.

  • What is Amazon Brand Registry?
    Amazon Brand Registry is designed for sellers to help enroll their brand(s) with Amazon to access enhanced marketing features and protect the brand(s) from trademark infringement. Amazon Brand Registry gives sellers a competitive edge in a fiercely competitive market and is one of the best ways to increase sales.
  • What is IP Accelerator?
    IP Accelerator is a program offered by Amazon that is essentially just a list of law firms that can file a trademark application for your brand. While Amazon has pre-negotiated rates with these law firms, IP Accelerator is really just an expensive way to get on the Amazon Brand Registry. See the questions and answers below to learn more.
  • Do I need to use IP Accelerator to enroll in Amazon Brand Registry?
    No. You do not need to use IP Accelerator to get on Amazon Brand Registry. IP Accelerator is now obsolete. At one point it was the only way to get on Amazon Brand Registry fast, but Amazon changed that policy in 2019. Any law firm can file your trademark.
  • Can Mot Law Group help me enroll in Amazon Brand Registry?
    Yes. Amazon accepts pending trademark applications from us. We work with many Amazon sellers and file trademark applications that are compliant with Amazon Brand Registry.
  • Is Mot Law Group less expensive than IP Accelerator?
    Yes. Our trademark registration services are much cheaper than the law firms listed on IP Accelerator. Not only will those law firms charge you a lot more than us, but they will NOT see your application through completion. They will simply file your application after which you’ll be on your own.
  • Can Mot Law Group register my trademark faster than IP Accelerator?

    Yes. We can help you get your Application Number immediately after we file your application so you can get on Brand Registry in only a few minutes. Our clients are currently receiving access to Amazon Brand Registry in as little as one day after we file their trademark application with the USPTO, which means there's no need to use IP Accelerator to get fast Amazon Brand Registry access. 

  • What Makes Mot Law Group Different than IP Accelerator or any other law firm?
    We’re the ONLY law firm in the United States that offers a risk-free way to trademark your brand. Specifically, we handle the entire trademark registration process, from filing up until registration, for an affordable fixed price with a full money-back guarantee. So, if your brand is not successfully registered as a trademark for whatever reason, you’ll get all your money back. Nobody else does that. Not IP Accelerator or any other law firm. Additionally, when you apply for Amazon Brand Registry using a trademark application we filed for you, we will respond to Amazon’s trademark ownership verification email at no additional cost to you. 
  • How long does it take to register a trademark for my brand?
    Generally, an application to register a trademark takes up to 12 to 18 months to be processed before your brand’s trademark is registered. However, you do not have to wait 12 to 18 months to enroll in Amazon Brand Registry.

Get In Touch with Us to Enroll in Brand Registry

You’ve put everything into building your brand. Now let’s work together to protect it. We can be reached at 1 800-651-7301, via email at info@trademarkattorneyslosangeles.com, or through our contact form below. One of our attorneys will get back to you within 24 hours of your submission to schedule a phone consultation, virtual meeting, or an in-person meeting with you. We look forward to hearing from you!

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